Personal Data Privacy

This past weekend my wife and I visited the Kirkland, WA showroom of Lighting Universe. Although we didn’t end up buying anything to support our minor home remodel, we came close. So I gave my name and address to the woman behind the counter. Then she asked for my email address. I hestiated and asked why did she want it. “Oh, just to keep you informed as to the status of your order.” In response, I asked if it would be used for any other purpose, to which she replied “no”. Since I like to know the status of my order without having to retrieve it all the time, I gave her my email address.

Of course, what did I get today? A spam from Lighting Universe. At this point, knowing what I know about this topic, my reaction is one of anger and frustration. As I told my wife, they have lost me as a customer for a very long time, perhaps forever. No matter how sincere the saleswoman was, Lighting Universe lied to me. Now I don’t trust that brand enough to shop there. Since I have many other choices for buying light fixtures, I doubt it’s worth my time and energy to let them know.

You know what I mean?

This entry was posted on Wednesday, May 13th, 2009 at 7:44 pm and is filed under The Problem. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.